Quincewood
Group Limited is a technology company founded by entrepreneur Fatma Fernandes
in Tanzania. The business is focused on the agricultural sector, developing
innovations that aim to improve the livelihoods of farmers and even the playing
field across the journey from farmer to table. The products developed are done
with sustainability in mind. It’s latest innovation, eHakiki, is positively
impacting thousands of lives in Tanzania's largest economic sector,
agriculture. Its main aim is to ensure that smallholder farmer's incomes are
protected.
eHakiki does this by using technology to reimagine
agriculture in Tanzania. eHakiki is providing accessible, scalable solutions
for smallholder farmers. It enables farmers to verify the authenticity of their
inputs by revealing a scratch code on purchased input that is seeds and
pesticides then dialing a toll-free USSD number by normal mobile phone for
immediate feedback. If the code is not genuine, farmers can return the product
for a refund; and the service compiles geographic and other data on counterfeit
products for communication to government stakeholders.
Managing an efficient and dependable verification system
is complex, particularly in contexts like Tanzania, where 40%-50% of farm
inputs are adulterated and population density is uneven across wide areas. The
Ministry of Agriculture’s Tanzania Official Seed Certification Institute
(TOSCI) needed to see evidence that Quincewood’s e-verification worked
efficiently, effectively and at scale before paying for the service. Quincewood
was not alone in the market, but as a Tanzanian company, we knew the market and
stakeholders well. AGRA with the support of MasterCard Foundation provided
grants complemented by Quincewood’s own investment to demonstrate the viability
of the e-verification system. The universal availability of the system, in
which non-smartphone users can access the service through a method that is
similar to the mobile money short codes and mobile airtime voucher system that
they are already used to. This platform was launched in August 2020 to be used
across Tanzania by all farmers purchasing inputs in the country and was
officially coined as T-Hakiki.
“Fake seeds have been an issue in our society especially
in our region. We at LUPA Agricultural Marketing Cooperative Society are happy
with eHakiki technology as it has made it easier for our farmers to verify
their seeds without going to Bwana Shamba (Agricultural Officer in our
District). With eHakiki we have managed to verify our inputs and get real time
feedback if the seed is genuine or not, our farmers are very happy because now
they are assured of increased yields as they are using genuine inputs.”
Chairman of LUPA AMCOS, Mr. Gaudensi Fungamwango.
This means that all too often poor smallholder farmers
use their precious assets to buy inputs only to gain no benefits or, worse,
damage their crops. No wonder trust of input supply systems is so low.
“After buying seed at an agrovets shop, I was able to
dial and verify the seed. I even called the number on the sticker and was also
given more information how to plant the seed, use of fertilizer and crop
management. This farming knowledge will increase my production,” says Mr. Simon
Mayagile, a farmer in Mbeya, Mbarali District, Msisi Village.
Speaking about the aspirations for this impact driven
technology and verification platform, Quincewood founder, Fatma Fernandes,
said: “We would like to reach 2,000,000 farmers by 2022. We want this product
to be seen as the de-facto solution across a myriad of industries that are
plagued by counterfeit goods, that have the potential to put millions of
Tanzanians at risk to their health. The biggest industries being the
pharmaceutical and beverage industries. We would also like to take this
solution across Africa - especially East Africa by 2022.”
T-Hakiki which is powered by Quincewood’s eHakiki
technology and is the first-ever government-backed verification platform in
Tanzania to be used nationwide and to be adopted by the regulator Tanzania
Official Seed Certification Institute (TOSCI). The e-verification system
complements the government’s in-person inspection to decrease fraud, improve
farm production, increase farmer income and reinforce trust in and
sustainability of agro-input suppliers. Though only in its first year of formal
operation, the platform T-Hakiki is poised to revolutionize farm input
certification in Tanzania and potentially other African countries.
For further information, send an email to: info@quincewood.com
or visit our social media pages